Product Marketing Assistant

Job description

Product Marketing Assistant – Subscriptions

Farringdon, London

Salary: £23,000 - £25,000, DoE


Law Business Research is offering an exciting opportunity for a skilled graduate to start their marketing career in the City of London.

We are looking for a talented and driven individual who wants to develop a career in marketing. In this role, you will be responsible for product marketing, lead generation and subscription retention campaigns in order to increase subscription revenue.

Law Business Research is a leading provider of business information, legal analysis tools and networking for the global legal markets. We have built a fantastic company full of great people who drive our unique culture forward.

What you would be doing:

  • Working with the senior marketing team to develop and execute high impact and focused marketing strategies that showcase content and brand, and drive growth and retention
  • Implementing a well-thought out lead generation strategy to generate a continuous flow of quality leads of the new business sales team
  • Working along our client service team to develop a continuous retention strategy for existing subscribers, culminating in annual renewal campaign
  • Creating and implementing cross-channel marketing plans for existing product and any new developments
  • Ensuring marketing strategies reduce cost and complexity and are repeatable and scalable
  • Creating, managing and executing a content calendar for content marketing across all digital channels
  • Taking ownership of sales and marketing collateral
  • Acting as vital knowledge hub for the brand, working between sales, editorial and client base
  • Optimising onsite activity, including SEO, UX/UI and data capture
  • Delivering insightful KPI reports to keep on track and improve digital marketing ROI and CRM reports
  • Utilising market knowledge and deep customer insight to develop innovative campaigns

Requirements

What we are looking for:

  • Educated to a degree level or equivalent, ideally in Marketing
  • Enthusiasm, professionalism and willingness to learn.
  • An analytical mindset.
  • 1-2 years’ relevant experience of working in marketing in either B2B, B2C or agency
  • Copywriting, website analytics, email marketing, campaign management, and lead generation funnels experience would be advantageous
  • Experience with putting together a strategic marketing plan would be ideal
  • Extremely organised and able to work in a fast pace environment

Characteristics & behaviours:

  • Enthusiasm, professionalism and willingness to learn.
  • Analytical mindset.
  • Strong communicator.
  • Self-motivated.
  • Team player.
  • Committed and confident.
  • Adaptable.
  • Values driven.
  • Organised.
  • Customer focused and people-centric.
  • Proactive.
  • Approachable.

In return we can offer you a rewarding career with personal and professional development in addition to a competitive salary with an excellent benefits package:

  • 25 days holiday
  • Private healthcare
  • Cycle to Work scheme
  • Season ticket loan
  • Gym membership
  • Pension
  • Life Assurance

To apply, please send your CV and cover letter explaining why you are suitable for this role via the link below. We look forward to receiving your application.

We support a diverse workforce and inclusive workplace, and welcome applications from different backgrounds.