Product Marketing Executive

Job description

Product Marketing Executive – Global Data Review

London

Salary: £23,000 - £25,000, DoE

 

Law Business Research are an award-winning global provider of legal content and business intelligence for the legal and intellectual property markets. We create essential and unique information for our subscribers, who are drawn from over 100 countries around the world, via our global brands. With a strong platform for international growth, and a reputation for creating outstanding content, we can offer individuals an intellectually stimulating work environment that puts global legal and intellectual property issues at the heart of our business.


We are looking for a Product Marketing Executive, to take full ownership of the marketing and lead generation activities for our Global Data Review (GDR) brand, our newest publication in our content subscriptions portfolio. Covering all areas of marketing, in this role you be expected to devise and implement strategies across lead generation, subscriber retention, loyalty and engagement, and product marketing and management.  


You would need to be quick to understand a market and its needs, with an analytical mind-set, and the ability to manage a significant revenue responsibility alongside marketing and engagement tasks. This role will sit in our Content Subscriptions marketing team and lends itself the opportunity to influence at a senior level within a growing, global organisation.


What you would be doing:

  • Working with the senior marketing to developing and execute high impact and focused marketing strategies that showcase content and brand, and drive growth and retention
  • Implementing a well-thought out lead generation strategy to generate a continuous flow of quality leads of the new business sales team
  • Working along our client service team to develop a continuous retention strategy for existing subscribers, culminating in annual renewal campaign
  • Creating and implementing cross-channel marketing plans for existing product and any new developments
  • Ensuring marketing strategies reduce cost and complexity and are repeatable and scalable
  • Creating, managing and executing a content calendar for content marketing across all digital channels
  • Taking ownership of sales and marketing collateral
  • Acting as vital knowledge hub for the brand, working between sales, editorial and client base
  • Optimising onsite activity, including SEO, UX/UI and data capture
  • Delivering insightful KPI reports to keep on track and improve digital marketing ROI and CRM reports 
  • Utilising market knowledge and deep customer insight to develop innovative campaigns

Requirements

What we are looking for:

  • Educated to a degree level or equivalent, ideally in Marketing
  • 1-2 years’ relevant experience of working in marketing in either B2B, B2C or agency
  • Copywriting, website analytics, email marketing, campaign management, and lead generation funnels experience would be advantageous
  • Experience with putting together a strategic marketing plan would be ideal
  • Extremely organised and able to work in a fast pace environment

In return we can offer you a rewarding career with personal and professional development in addition to a competitive salary with an excellent benefits package:

  • 25 days holiday
  • Private healthcare
  • Cycle to Work scheme
  • Season ticket loan
  • Gym membership
  • Pension
  • Life Assurance

To apply, please send your CV and cover letter explaining why you are suitable for this role via the link below. We look forward to receiving your application.

We support a diverse workforce and inclusive workplace, and welcome applications from different backgrounds.